AI Agent Builder Academy Founders & CEOs (EN) Founders & CEOs (DE) Marketing Leaders Product Leaders

Join the top 5% of marketers right now

Go from chatting with AI to agentic marketing, on your own or with your team. Build agents that research, create, report and run campaigns. Join a live online cohort, or go at your own pace.

For every major AI platform

  • Claude
  • Copilot
  • Gemini
  • OpenAI Codex
  • ChatGPT

Live cohort

Four weeks, live online, with a cohort of marketing teams. Starts 2 November

Explore →

Online

Self-paced, at your own speed. Starts 2 November

Explore →
Past participants
Virgin
Bolt
EY
Hilti
Angi
Trip.com
Signet Jewelers
Egon Zehnder
Mollie
Checkatrade
Blue Light Card
Ginestié Avocats
Auto Trader
Sprints
AB Capital
Runway East
Founders Keepers
Gino Legal Tech
Plus X Innovation
Banco de Crédito BCP
Mantra Investment Partners
AAR
DoorFeed
Pix.City
Cubix
Matrix One
JBM
Aura
The End TV
Albertine
Audere
Ocean Born Foundation
Bold Print Studios
BAM
Sproot Baby

The community

New agent builds every month, a What’s New in AI video every week, and other marketers to build with. First month free, then £99 £49 a month on the early bird.

Open office hours

Live, every week. Bring what you’re building and get it unstuck.

A skills library

Ready-made skills for the marketing jobs you do every week.

1:1 coaching with Ali

Add one-to-one sessions with Ali to build agents around your own workflows, and get them running faster. Available at an extra cost.

Your hosts

Taught by two operators who have led marketing at scale.

Ali Goldsmith

Ali Goldsmith

Partner, AI for Marketing

Marketing & Brand Director at Auto Trader and Checkatrade, with work across BT, EE and The National Lottery. Ali runs the Marketing edition of the Academy.

Sebastien de Bandt

Sebastien de Bandt

Founder · High Intent Labs

CMO at Checkatrade, Super Payments and CarNext, and Growth Director at Trainline. Seb founded High Intent Labs and teaches the Founders & CEOs edition.

For every major AI platform

Claude, Copilot, Gemini and Codex/ChatGPT. Use the one your company already gives you. The lessons introduce each one, and the demos use a mix of them, so it works whichever you have.

The curriculum

38 lessons. You leave with agents doing real marketing work.

You learn by building. Along the way you make a Marketing Brain, a website, agents that run every week, and a team of agents that takes a campaign from brief to finished assets.

Getting started

  1. 1Welcome, and how the course works
  2. 2Introduction to Claude
  3. 3Introduction to Copilot
  4. 4Introduction to Gemini
  5. 5Introduction to Codex/ChatGPT

Setting up

  1. 6Set up your platform
  2. 7Token optimisation: pick the right model and spend fewer tokens

Introduction to agents

  1. 8What agents are, and what they can do for a marketing team
  2. 9Why every agent needs a Marketing Brain

Build like a developer

  1. 10Set up your agent’s workspace
  2. 11Build your Marketing Brain
  3. 12Test your Marketing Brain and share it with your team
  4. 13Plan your website and vibe-code it
  5. 14Finish and publish your website

Safety and security

  1. 15What an agent can see, and data you should never give it
  2. 16Permissions, connectors and installing skills safely
  3. 17Prompt injection, and which tasks need your approval
  4. 18Company policy, GDPR and keeping material inside your systems
  5. 19Write an AI usage policy for your team

Build live agents

  1. 20Connect your tools
  2. 21What a skill is, and whether to build or download one
  3. 22Pick the right marketing task to turn into a skill
  4. 23How to build skills
  5. 24Build a competitor research agent
  6. 25Build a content agent
  7. 26Build a reporting agent
  8. 27Put agents on a schedule

Build a workforce of agents

  1. 28When one agent isn’t enough
  2. 29Chain agents and give each one a role
  3. 30Run the workflow with a lead agent
  4. 31Build a campaign workflow from brief to assets
  5. 32What goes wrong in agent teams, and how to fix it

High quality agents at scale

  1. 33Why agent quality drifts, and how to write a scorecard
  2. 34Self-grading and critic agents
  3. 35Build an evaluation set
  4. 36Ready for your brand, and showing the evidence

Keep going

  1. 37Keep your Marketing Brain up to date, and what to build next
  2. 3820 agent ideas you could build for your marketing team
Step-by-step demos

Watch it built, step by step, across marketing.

The lessons are full of recorded demos: real marketing jobs built from a blank screen, step by step. Pause, rewind and follow along on your own work.

The whole team

A whole marketing team of agents, working together

A lead agent takes the brief and hands the work to a team: research, content, reporting and campaign agents, each with its own role, all reading your Marketing Brain. You watch it run end to end, then build your own.

Build a workforce of agents
Brand and web

Vibe-code and publish a website

Build like a developer
Insight

A competitor research agent

Build live agents
Content

A content agent that writes in your brand voice

Build live agents
Performance

A weekly reporting agent

Build live agents
Campaigns

A campaign from brief to finished assets

Build a workforce of agents
Brand

Build your Marketing Brain

Build like a developer
Proof

In their own words.

From marketers on the live Marketing AI Agent Academy.

“I thought I was ahead on AI. I wasn’t! There’s a big difference between using AI every day and actually building with it.”

Claire DysonCRM leader

“Ali teaches this as a marketer, not a developer. That’s what makes it stick.”

Ella WalkerHead of Marketing

“Couldn’t recommend High Intent Labs’s course enough. It’s been excellent.”

Emily LathamMarketing Consultant
How to join

Two ways to join.

The same curriculum either way. Both include the community: your first month free, then £99 £49 a month on the early bird, cancel any time.

Live cohort

Four weeks, live online, with a cohort of marketing teams. Starts 2 November

Explore →

Online

Self-paced, at your own speed. Starts 2 November

Explore →
FAQ

What you’d want to know.

Live cohort or self-paced: which should I take?
Both are online. Take the live cohort if you want four weeks of live sessions on video, with a cohort of marketing teams and coaching from Ali on the coaching plans. Take it online if you want to set your own pace. Both start on Monday 2 November. The curriculum is the same.
Is the community included?
Yes, with every place, live cohort or self-paced. Your first month is free, then it is £99 £49 a month + VAT on the early bird. Cancel any time. Every month brings new agent builds to watch and try, and the lessons are yours to keep either way.
Do we need to code?
No. The Academy is built for marketers with no technical background. If you can write a clear brief, you can build an AI agent.
Which AI platform do I need?
Any of the major ones. It is taught across Claude, Copilot, Gemini and Codex/ChatGPT, so you build on whichever your company already uses.
Can I bring my team?
Yes. On the live cohort, the Team plan covers four seats. Online, buy one seat for each person. Live plans · Online
Can I expense this?
Yes, most do. We provide a VAT invoice and a one-pager you can forward to L&D or finance.

More questions? Email Ali any time.

From Monday 2 November

Stop chatting with AI, start building with it.

Join the live online cohort, or go at your own pace. Both include the community: your first month free, then £99 £49 a month on the early bird.

Explore the live cohort →Explore the online course →